VEC “Enrol to vote” campaign
This direct mail piece, sent in the guise of a birthday card, was mailed to school students on their 17th birthday.
This piece was produced as both a poster (displayed at schools) and a direct mail flyer.
- Victorian Electoral Commission
- This work was part of an award-winning campaign for the Victorian Electoral Commission that was designed to encourage 16 and 17-year-olds to enrol to vote. The campaign was responsible for record numbers of new voters joining the electoral roll.