City of Yarra 30kph trial zone concept
- Client
- Icon Agency for City of Yarra
- Category
- About
- This campaign was conceived in response to the planned introduction of 30kph precincts in parts of the City of Yarra. Created for Icon Agency, our idea used street level media to encourage a change in behaviour by drivers by reminding them that it is local people who will benefit from the speed limit reduction.
